Privacy policy

Privacy Policy

Last Updated: September 17, 2026

Pretty Average ("we", "us", "our") is operated by Moumita Giri, trading under the name Pretty Average. We operate the website prettyaverage.store and are committed to protecting the privacy and security of information provided by our customers and website visitors.

This Privacy Policy explains what personal information we collect, how we use it, how it may be shared, and the choices available to you.

1. Information We Collect

We may collect the following information when you visit our website, create an account, place an order, contact us, or otherwise interact with Pretty Average:

Personal and Contact Information

Full name
Billing and shipping address
Email address
Mobile/telephone number
Account/login information, where applicable

Order and Transaction Information

Products purchased
Order number and order history
Payment and transaction details
Shipping and delivery information
Return, refund and exchange information

We do not generally store complete card, UPI or other payment credentials ourselves. Payments may be processed by third-party payment service providers, such as Razorpay or another payment gateway made available at checkout.

Technical Information

When you visit our website, certain information may be collected automatically, including:

IP address
Browser and device information
Operating system
Pages visited
Referring pages
Approximate location derived from technical information
Website interaction and usage information
Cookies and similar technologies

2. How We Use Your Information

We may use personal information to:

Process and fulfil orders
Process payments and refunds
Arrange shipping and delivery
Provide customer support
Process returns and exchanges
Communicate with you regarding your orders
Maintain customer accounts
Prevent fraud, misuse and unauthorized transactions
Improve our website, products and services
Understand website usage and performance
Send promotional communications where permitted and where you have provided the required consent or preference
Comply with applicable legal, tax, accounting and regulatory requirements
Protect our rights, property and customers

3. Shopify

Our online store is hosted and operated using Shopify. Shopify processes certain customer and website information on our behalf in connection with operating the store, including checkout, orders, customer accounts, security and related services.

Our Shopify store currently has Shopify Network Intelligence enabled. Shopify states that Network Intelligence may use customer data together with data from other merchants to provide certain enhanced services, including product improvement, personalization, performance and advertising-related features. Shopify states that other merchants cannot access our customer data through this service.

For information about how Shopify processes personal information, customers may review Shopify's applicable privacy notices.

4. Payment Providers

Payments may be processed through third-party payment providers such as Razorpay or another payment service available through our checkout.

Payment providers may collect and process payment information according to their own privacy policies and terms.

We do not intentionally collect or store your complete card number, CVV or payment authentication credentials on our own systems.

5. Shipping and Fulfilment Partners

To fulfil your order, we may share necessary information such as your name, shipping address, phone number and order details with shipping, logistics, printing or fulfilment partners.

Where applicable, this may include Qikink or other service providers involved in manufacturing, packaging, fulfilment or delivery.

Information shared with such providers is limited to what is reasonably necessary to fulfil the relevant service.

6. Email and Customer Support

We may use Zoho Mail or other service providers to manage customer-support communications.

If you contact us through email, WhatsApp or other communication channels, we may retain the information you provide to respond to your enquiry, provide support, maintain records and resolve disputes.

Our customer-support email is:

admin@prettyaverage.store

WhatsApp: +91 8945588844

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, maintain shopping-cart functionality, understand website usage and improve our services.

We may use analytics and advertising technologies, including Google Analytics and Meta Pixel, where enabled on our store.

These technologies may collect information about how visitors interact with our website.

Where consent is legally required for a particular cookie, tracking technology or processing activity, we will seek consent through the applicable privacy or cookie controls.

Shopify provides tools for configuring cookie banners and regional privacy controls where required.

8. Analytics and Advertising

We may use services such as:

Google Analytics — to understand website traffic and usage.
Meta Pixel — to measure advertising performance, understand interactions with our website and help us deliver or measure relevant advertising.

These services may process information according to their respective privacy policies and settings.

You may be able to control certain advertising or tracking preferences through your browser, device or the relevant service.

9. Marketing Communications

Where permitted by applicable law, we may send promotional emails, SMS messages or other marketing communications.

You may unsubscribe from promotional communications by using the unsubscribe option provided in the communication or by contacting us.

Transactional communications, such as order confirmations, shipping updates, payment confirmations and important service messages, may still be sent where necessary to fulfil your order or provide the service.

10. Sharing of Personal Information

We may share personal information with service providers where reasonably necessary to operate Pretty Average, including:

Shopify
Payment processors
Shipping and logistics providers
Printing and fulfilment providers
Email and communication providers
Analytics providers
Advertising and marketing service providers
IT, security and fraud-prevention providers
Professional advisers where necessary

We may also disclose information where required by law, court order, governmental authority or regulatory requirement, or where reasonably necessary to protect our legal rights, customers or business.

We do not sell your personal information as a standalone commercial product.

11. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

Completing transactions
Providing customer support
Handling returns, refunds and disputes
Maintaining business and accounting records
Complying with tax, legal and regulatory obligations
Preventing fraud and misuse
Establishing or defending legal claims

When information is no longer reasonably required, it may be deleted, anonymized or securely disposed of, subject to applicable legal retention requirements.

13. Your Privacy Rights

Subject to applicable law, you may have rights concerning your personal information, including rights to:

Request information about personal data we process about you
Request correction of inaccurate or incomplete information
Request deletion of personal information where legally permitted
Withdraw consent where processing is based on consent
Raise a grievance concerning our processing of personal information
Exercise other rights available under applicable data-protection law

Requests may be made using the contact details below.

We may need to verify your identity before processing certain requests.

14. Children's Privacy

Our website is not intended to knowingly collect personal information directly from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us.

15. Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites, applications or services.

We are not responsible for the privacy practices of third parties that operate independently from Pretty Average. We recommend reviewing their respective privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services or applicable legal requirements.

The updated version will be published on this page with the revised Last Updated date.

17. Grievance and Privacy Contact

For privacy questions, requests or complaints, you may contact:

Moumita Giri
Proprietor / Grievance Officer
Pretty Average

Email: admin@prettyaverage.store
WhatsApp: +91 8945588844

Principal Place of Business:
Building No./Flat No. 68
[Exact Road/Street Name as stated on GST Certificate]
Medinipur, Paschim Medinipur
West Bengal – 721101, India